Marc Horowitz – 100 Performances

Simco Drops presents 100 Performances by Marc Horowitz. For this drop, the artist combines his ongoing ‘performance tweets’ with the digitally manipulated imagery he utilizes as starting points for his physical mixed-media paintings, producing a unique series of NFTs that invite the collector inside the artist’s creative process. Each work functions both as an aesthetic token and an instruction for the viewer to participate in the performance with the artist.

From the artist: "Combining psyops, social practice, and the textured history of painting, these NFTs are not only a smart way to invest ETH ;) but function as calls-to-action. These 100 performances also operate outside of the NFT space, in that participants may post their enacted results as replies to the original tweets. Important note: don't kill yourself and please refer to the disclaimer. God speed :)"

The drop of 100 works will take place on 09/10/2021 at 12:00pm PST. After a 1 week period, a random lucky collector who holds at least 1 Performance work in their wallet will be selected to receive 100 Performances, a unique NFT with all 100 Performances in a single image. Additionally, another lucky collector will be randomly gifted Performance 101, a unique NFT with a message that will connect the collector directly with Marc Horowitz, who will create a custom Performance NFT for the winner and gift to them. Each Performance artwork purchase also includes a link to the unique PNG image file via the IPFS gateway.

The artist has also produced 100 Performances as a signed limited edition print, courtesy of Simco Editions. The print will be available via the Simchowitz Online Shop beginning on 09/10/2021 at 12:00pm PDT.
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Note: The user assumes all responsibility and risk in the performing of any or all of these "100 Performances" instructions. We accept no liability or responsibility to any person as a consequence of any of these "100 Performances" being enacted by any parties. Under no circumstances, including negligence, shall anyone involved in creating this project, "100 Performances", be liable for any direct, indirect, incidental, special or consequential damages, or loss profits or life that result from the use or inability to use these "100 Performances" instructions and/or any other directives which are linked to these "100 Performances". Nor shall they be liable for any such damages including, but not limited to, reliance by a person or persons on any information obtained via these "100 Performances"; or that result from life mistakes, dumb omissions, life interruptions, deletion of life, viruses, real or virtual, life errors, character defects, or failure of performance, communications failure, theft, destruction or illegal actions. States or Countries which do not allow some or all of the above limitations of liability, liability shall be limited to the greatest extent allowed by law.

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Marc Horowitz is a Los Angeles-based artist whose multifaceted and trailblazing practice takes form via painting, sculpture, video, and installation, along with an innovative social practice informed by his background in entertainment and advertising. Equal parts postmodern and post-internet, Horowitz’s work flattens the hierarchies of culture, politics, relationality, and history. Referencing Sigmar Polke as much as Mike Kelley, Horowitz creates a diverse but singular visual universe which aesthetically folds in on itself in unexpected and visionary ways.

A Creative Time Project Grant Awardee, Horowitz has taught at the University of Southern California, the University of California, Santa Barbara, and Otis College, and lectured at the California Institute of the Arts (CalArts), the Hammer Museum, Stanford University, and Yale.